Heineken announces winning design.
The Heineken Limited Edition Design Challenge has
reached its crescendo, with design student Rodolfo
Kusulas of Monterrey, Mexico and freelance designer Lee Dunford of Sydney,
Australia being named the winners of the global Facebook bottle creative
challenge which attracted over 30,000 entries from more than 100 countries.
To mark its
forthcoming 140th birthday, Heineken launched an innovative global mission through
its Facebook page inviting budding designers to design a bottle for its
Limited Edition anniversary gift pack. The ‘connections’ themed brief asked
people to create a design that symbolizes how people will connect in the next
140 years and pair it with another through the online gallery. Designers
connected with each other to enter the competition together, pairing creative
strangers in a global network of creativity.
who connected more than 9,000 miles from Mexico to Australia, were amongst
six finalists that were given the chance to perfect their design and present
it to the judging panel, made up of Evan
Orensten - Co-founder and Executive Editor of Cool Hunting, Mark Dytham -
Co-founder of global creative network, PechaKucha and Mark van Iterson -
Global Head of Design, Heineken.
of all three of the finalist designs was incredibly high – each of them could
have been winners,” notes Mark Dytham of PechKucha. However Evan Orensten of
Cool Hunting was a particular fan of the star-studded winning design. “I
really liked this bottle – it’s striking if you glance at it, but if you take
the time to really look at it and see what’s going on it’s a really
considered and impressive design.”
Iterson at Heineken was very impressed by the duo’s winning design. “Social connectivity was the
inspiration behind Heineken’s brief to create a design that will mark our
140th year. Through a pioneering design process using digital space to
unite creative talent from all around the world, Lee and Rodolfo have created
a premium visual concept that summarizes how our world communicates through
time. The way the design shifts
the continents to create one world, in combination with the Heineken star as
a planet in the centre of a galaxy unites two strong perspectives on a
similar idea – the collaboration through the visual language of the design
Lee and Rodolfo
were complete strangers when they entered; they simply connected through the
similar elements in their creations. Stars are a prominent part of the design
and feature on both sides of the bottle. Their creation together with their names
will appear on a Heineken bottle that will be sold in an exclusive Limited
Edition gift pack around the world from December 2012. Both agree that
it is an incredible opportunity to have their designs enjoyed by millions of
people around the world.
absolutely amazing to think that this design will get made,” says Lee.
Rodolfo is equally excited. “To have something that will be distributed
around the world with my name on is just amazing. I’ve got goosebumps just
thinking about it. I can’t even express how excited I am.”
Limited Edition challenge will launch December 2012. See yourfuturebottle.com
from December 6th 2012 for details and the new design brief.
continuation of the project will signify Heineken taking a further lead in a pioneering design
process. Mark van Iterson comments, “Open innovation and crowd sourcing
are hot topics but there are only few examples in which it really delivered
successful concepts. This is a beautiful case to show that it can be very
valuable to open up the opportunity for creative input from consumers all
around the world. People were eager to engage and demonstrated amazing
creative power. We ended up with a brilliant design and an almost endless
source of inspiration."