EFFEN® Vodka and celebrity brand partner 50 Cent unveiled a custom limited edition bottle this month. This one-time-only offering, made in a single production run, features EFFEN’s original super-premium vodka wrapped in a custom, textured football sleeve, complete with 50 Cent’s golden stamp of approval – his signature and logo.

“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” says rapper and entrepreneur 50 Cent. “This limited edition football bottle will raise the game for your football party.”

In 2015, EFFEN Vodka established a partnership with 50 Cent, whose business and marketing smarts, influential networks, passion and high energy are helping to grow the brand. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50’s performances, music videos and network, has already succeeded in introducing EFFEN (Dutch for “smooth”) to thousands of new, legal-purchase-age fans. 

“50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of EFFEN Vodka this past year,” says Jason Dolenga, senior brand director, Vodka at Beam Suntory. “We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from EFFEN and 50 Cent in the future.” 

EFFEN Vodka’s limited edition bottle will be available at select retailers nationwide this month with a suggested retail price of $35.99 for a 750 ml bottle. Made from 100% premium wheat, using a continuous distillation process, EFFEN Vodka is crisp and smooth, creating a clean taste on the palate. Bottled at 80 proof, EFFEN Vodka is a true example of LIQUID LUXURY®.