Packaging shakes up Swiss beverage
Packaging helps give a Swiss drink a frothy head and enhances convenience. The 270-milliliter PET bottle for Shakeria, marketed by Innoprax AG, Meggen, Switzerland, is shaped like a cocktail shaker and has ridges that help create froth when the bottle is agitated. A telescoping straw nestles in a crevice on the outside of the bottle, secured by the shrink label. The straw fits the aperture of the bottle’s flip-top closure. The product retails for $1.88 and comes in Cappuccino, Strawberry, Swiss Chocolate, Bourbon Vanilla and Latte Macchiato.