Heat-in-container soups pour onto shelves
The cooking directions for Campbell’s® Slow Kettle® soups have always required consumers to microwave in separate bowls from the container, and for best results stove heating was recommended. However, based on feedback from consumers who said they’d like to microwave the soup in its container, Campbell’s developed new packaging for the products that allows the soups to be heated in the original container. Packaging with the new heating instructions will soon be appearing on store shelves.
Campbell’s Slow Kettle Style soups provide an easy, delicious, slow-cooked soup experience. This year’s two new varieties include Kickin’ Crab & Sweet Corn Chowder with Flame Roasted Onions & Cayenne Pepper and Roasted Chicken & Chardonnay with Fire-Roasted Tomatoes, Aged Parmesan & Pasta.