Old Orchard Brands offers an alternative to bottled tea.
ready-to-drink tea category is growing, with U.S. sales up 7% last year*, and
it shows no signs of slowing; category researchers expect it to grow another 24%
by 2016*. Leading juice manufacturer Old Orchard Brands advances the
category with the introduction of a new line of premium sweet teas in frozen
concentrate form to provide tea-lovers an affordable, innovative alternative to
traditional bottled tea beverages.
new line of teas fills a niche in the growing tea segment by providing
consumers with a fresh-when-you-make-it option that costs less than $.25 per
serving. In addition, the frozen concentrate packaging provides a more
environmentally-friendly option when compared to traditional bottled
in Southern Style (lightly sweetened black tea) and Half & Half
(sweet tea and lemonade) varieties, Old Orchard Sweet Tea is sold in 12-ounce
cans that retail for $1.49 per package.
*Euromonitor International/Beverage Spectrum, Aug 2012