The ready-to-drink tea category is growing, with U.S. sales up 7% last year*, and it shows no signs of slowing; category researchers expect it to grow another 24% by 2016*. Leading juice manufacturer Old Orchard Brands advances the category with the introduction of a new line of premium sweet teas in frozen concentrate form to provide tea-lovers an affordable, innovative alternative to traditional bottled tea beverages.
The new line of teas fills a niche in the growing tea segment by providing consumers with a fresh-when-you-make-it option that costs less than $.25 per serving. In addition, the frozen concentrate packaging provides a more environmentally-friendly option when compared to traditional bottled packaging.
Available in Southern Style (lightly sweetened black tea) and Half & Half (sweet tea and lemonade) varieties, Old Orchard Sweet Tea is sold in 12-ounce cans that retail for $1.49 per package.
*Euromonitor International/Beverage Spectrum, Aug 2012