In October, Rügenwalder Mühle, Bad Zwischenahn, Germany, launched its newest sausage products in resealable plastic cups. 




In October, Rügenwalder Mühle, Bad Zwischenahn, Germany, launched its newest "Mühlen Würstchen" sausage products in resealable plastic cups. 

The durable, clear polypropylene cups are convenient and present an attractive package and feature in-mold labeling (IML) decoration. This makes it even easier to visually distinguish the product from the competition in glass jars or cans in the refrigerated section.

The cups are manufactured in cleanroom conditions by the plastics division, Weidenhammer Plastic Packaging (WPP),  of the Weidenhammer Packaging Group.

Cooked sausages, including wieners, frankfurters and stringed sausages, are among Germany's favorite sausage specialties. They are sold fresh from the meat counter or packed in water as long-life products in glass jars or cans. "Mühlen Würstchen” closes a gap in the company's product range. 

The sausages are crisp and fresh, just like meat counter products, but are packaged like sausages in a glass jar, only without water. Each of the semi-circular 222-gram cups contains six sausages packed upright in the container. Consumers can see the product freshness at a glance. The cup is sealed with an aluminum membrane to guarantee tamper-proof freshness. 

Additionally, a thermoformed, transparent lid provides secure reclosure after opening. Consumers can remove the sausages from the container and enjoy them one by one. This makes "Mühlen Würstchen" ideal as a snack at home or on the go. 

"The resealable plastic cup is a completely new type of packaging for cooked sausages," says Andreas Rothschink, WPP’s head of sales. "It is also an important differentiating factor on the shelf and plays a key role in product marketing."