Packaging food products based on heritage recipes can be a tricky proposition. Put the product in a vintage-style container, and it can look stodgy. Update it, and you risk losing the handcrafted, good-for-you image. That was the challenge faced by Grandma Hoerner’s, a line of Big Slice Kettle Cooked Apples, jams, pie fillings and assorted other fruit- and vegetable-based products, when the company decided that its Mason-type jars and branding were past their prime.
The upgrade – facilitated by Berlin Packaging’s Studio One Eleven design division – modernizes the package without losing the heritage positioning. Features include:
- Custom square and rectangular bottle structures with pedestal-like detailing at the shoulder and base, marking a strong differentiation from the round bottles that dominate the category while also minimizing shipping costs from China by enabling more bottles to fit on a pallet.
- Extra-large brand embossments on one side of each jar, bolstering the impression of a product with a special provenance.
- A three-sided wraparound label that delivers the real estate required to tell the product story. The recessed label panel area created by the slight broadening of the jar at the top and bottom protects the label from damage as the jar is handled.
- A custom deep twist closure that matches the dot pattern on the label.
With its premium look, the new package is helping Grandma Hoerner’s increase shelf space in the highly competitive fruit and jelly categories.