AriZona Beverages USA LLC, Woodbury, N.Y., has brought back its popular Piña Colada beverage, the company’s original “Virgin Cocktail.” And it’s got a whole new look with a blue polyethylene terephthalate (PET) bottle.
Before, Piña Colada was in a clear 20-ounce glass bottle with a full-body shrink label and neck label. Relaunching this month, the new version features a custom 20-ounce blue PET “Tallboy” bottle.
According to AriZone Beverages spokesperson Chelsea Phelps, “We switched to the PET bottles because they are lighter in weight to ship, have less breakage issues and are No. 1 PET recyclable.”
The custom bottle is supplied by both Constar and Graham Packaging.
Food & Beverage Packaging is told that the blue PET bottle provides the same ultraviolet (UV) protection as the amber PET bottles that AriZona also uses. Both bottles contain special barriers to protect the product from oxygen.
Distribution begins in March and will continue nationwide throughout 2011.
Piña Colada carries a suggested retail price of $1.
-Rick Lingle, Executive Editor