Pyramid brand Hefeweizen, Apricot Ale and Thunderhead IPA among first to get facelift.

Pyramid Breweries announces it would return its flagship Pyramid Hefeweizen beer back to its roots. Consumers will begin to see the beer in market with a new look that better reflects the Pyramid heritage and tradition consumers grew to rely on and love in years past. In addition to Pyramid Hefe, Pyramid's Apricot Ale and Thunderhead IPA also underwent a packaging facelift.

"The new Pyramid design better reflects the rich tradition and heritage of the Pyramid brand and our Pacific Northwest home," says Ryan Daley, Pyramid brand manager. "Consumers can expect to see new packaging that brings back the iconic pyramids, featured among mountains and trees, reinforcing our Pacific Northwest roots that date back to 1984." 

About the new design:

From pyramids as focal points, to font and overall tone, Pyramid's goal was to stay true to its roots and help consumers to easily identify the beers they've loved for decades. New packaging highlights include:
  • Pyramids: The iconic pyramids once again become the focal point of the new design, paying tribute to the brand's original look and feel. The landscape represents the place where Pyramid Breweries was born and reinforces its Pacific Northwest heritage. Consumers can expect to see the iconic pyramids in the forefront of Pyramid packaging and branding moving forward. 

  • Font: Consumers will notice a shift in font for the Pyramid name, similar to a look the brand utilized in the past. The original font became a trusted symbol over the years for quality and excellence, easily allowing consumers to identify and connect with great beers.

  • Design tone: The new design features a more simplistic, cleaner look that better represents Pyramid and what it stands for. Trusted, reliable and authentic, consumers can rely on Pyramid to deliver a great craft beer experience.
"Consumers spoke and we listened. What makes our beer special is its authenticity, heritage and Pacific Northwest origin.  It's about telling a story that Pyramid offers a trusted craft beer experience every time. It's about paying tribute to our roots. The new Pyramid packaging truly reflects that," Daley says.

Pyramid will apply the new look to all of its year-round beers, including six and 12-pack bottles, 22-ounce bottles and draught beer tap handles into 2012.