Heinz ketchup temporarily returns to glass at retail
Heinz brings back an American icon with the launch of a new collector’s edition of Heinz Tomato Ketchup, available in classic octagonal glass bottles.
While the glass bottles can still be found in thousands of restaurants across the country, they have been absent from store shelves for more than 10 years. The limited edition glass bottle of Heinz Tomato Ketchup features a vintage-inspired design to bring some nostalgia to the summer barbecue season. The product will be available now through August at select retailers nationwide.
The 14-oz glass bottles are provided by Owens-Illinois.
“While the convenience of our current, squeezable bottles found in grocery stores has been a hit with today’s families and their lifestyles, consumers still associate Heinz Ketchup with our iconic glass bottle and routinely ask where they can find them,” says Noel Geoffroy, vice president of Heinz Brands. “In response to that consumer demand and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited edition design that gives a nod to the product’s 135-year history.”
When Heinz Tomato Ketchup was first introduced in 1876, it was bottled in clear glass to reveal its purity. It was not until several years later that the world-famous octagonal bottle debuted. The glass bottle was sold in stores until the 1990s, when it was replaced with the squeezable plastic bottle that was first introduced in 1983.
Limited Edition Glass Bottle Heinz Tomato Ketchup will be sold at select retailers including Walmart and Safeway for around $1.99.