Beverages packaged in PET bottles.
GNC, a specialty retailer of nutritional products, with its
licensee partner, Shadow Beverages LLC, has now entered the ready-to-drink
beverage category in new markets with an extensive range of Nutritional Waters,
Sport Nutrition, and Protein Nutrition Beverages. Supplying the Extra-Lok V
38-mm OD, compression-molded polypropylene cap for the new line of GNC Advanced
Nutrition Beverages isClosure Systems
Intl. (www.csiclosures.com)
The GNC beverage line includes "XP"/Extreme Performance drinks,
targeted toward intense performance athletes, and "Active" drinks,
formulated to meet the hydration and metabolic needs of more mainstream active
consumers. The GNC Nutritional Waters, Sport Nutrition, and Protein Nutrition
Beverages are packaged in 14- and 20-oz PET bottles fromGraham Packaging. (www.grahampackaging.com)
The "XP" beverage bottles have black labels and black closures, while
the "Active" bottles use white labels and clear closures.
CSI's lightweight cap was chosen over alternative closure options due to its
premium look, consumer safety features, and optimal sealing and application
performance. Equally important were the technical expertise and customer
services CSI provided, according to Allen Warner, director of supply chain for
Shadow Beverages.
Distribution of the new line of GNC beverages, currently consisting of 14
SKU's, has begun through various U.S. channels.