Flavor Your Own gourmet potato chip kit launches.
Ballreich, a regional snack food company that has been
family-owned since 1920 introduces Flavor Your Own gourmet potato chip kits. The
kits allow the consumer to mix and match flavors and season their potato chips
to their liking. The package includes a 7-ounce bag of original wavy potato chips
and separate seasoning packets that vary based on the flavor of the kit. The chips
can then be seasoned and warmed in the oven or microwaved right in the box. The
packaged box has handles for easy carrying. Flavor Your Own will launch Thanksgiving
week in 1,200 Kroger stores nationwide and are scheduled to arrive in a variety
of stores in 2013. Suggested retail price is $4.99.