S. Pellegrino label printed with Bulgari jewels.



For a limited time, S.Pellegrino bottles in fine dining restaurants around the country will have a new label. The Special Edition S.Pellegrino Sparkles with Bulgari features the image of a yellow gold necklace embellished by brilliant cut diamonds, turquoises, amethysts and cabochon emeralds. The label is paper as is the standard bottle but with a special metal-like treatment to give the golden effect.  

The bottle design was a product of the collaboration between the S.Pellegrino marketing team and Bulgari creative team. The actual label was created by the Italian design agency, Paolo Castello Studio di Grafica s.a.s. The Special Edition S.Pellegrino Sparkles with Bulgari bottle signifies the partnership between S.Pellegrino and Bulgari, two Italian brands that share common values of heritage, prestige, quality, glamour, and timelessness. The two brands envision a new interpretation of Italian lifestyle, and this new bottle mirrors their passion for iconic items. The partnership represents a further step towards the creation of a one-of-a-kind “Made in Italy” hallmark, bringing together the most prestigious brands and setting the highest standard for Italian style all over the world.  

The Special Edition bottle launched in October and will temporarily replace the standard S.Pellegrino bottle in fine dining restaurants around the country, while supplies last.