Blue Marlin helps Orchard Pig to hog the limelight.
design specialistBlue Marlin(www.bluemarlinbd.com)
has created a dynamic and charming identity to enable artisan cider and juice
producer Orchard Pig to scale its core business and move into the mainstream.
The new look, which has recently been rolled out, encompasses on premise and
off trade across 16 products.
Marlin has worked with Orchard Pig for five years, back when it was a niche
brand. Now that it has grown into a bona fide brand, it needed a new look to
vault it into the big time while reinforcing its credibility as a top quality
producer with an expanding portfolio of authentic products.
Pig is a real colorful character and quite simply one of a kind. To reinforce
this, the new labels have been designed to make Orchard Pig stand out from the
herd by celebrating its hero, provenance and natural individuality. Playful
copy, unconventional color, graphic discovery and a bit of mischief have been
combined to appeal to our free-spirited fans and their thirst to explore,”
comments Orchard Pig managing director Andrew Quinlan.
the re-design has done is create a herd, Orchard Pig’s family if you like,
while at the same time provide much clearer product differentiation between
ciders and fruit juices, and specifically the individual varieties within these
categories, to make the range easier for consumers to navigate,” he concludes.
Marlin has given each product a fun and memorable name. For the ciders, led by
bestseller Reveller, the new names reflect Orchard Pig’s character: a truly
loveable swine! And for the delicious juice range, they offer a playful way of
communicating the invigorating flavors, and importantly make a splash about the
new trio of unconventional sparklers: Totally Minted, Very Berried and Deeply
Marlin Bath creative director Chris Hart says:,
“Orchard Pig is a wonderfully playful brand. We wanted to capture and celebrate
the fact that the Orchard Pig is a distinctively different animal that chooses
not to play by the category rules. That led us to our big idea, which underpins
the entire design and branding piece: upset the apple cart. Harnessing this
playfulness through design, we have made Orchard Pig much more engaging to
consumers and trade customers alike.”