GNP announces conveniently packed frozen chicken.
Co. has launched a new frozen chicken product line. With the flavor of fresh
chicken and the versatility of frozen,Gold’n
Plump new premium frozen chicken is packaged in a box, giving retail
customers an attractive freezer display and added convenience.
this as a win-win for both our customers and consumers,” says Tracy Miller,
director of new product development for GNP. According to Miller, the
offerings simplify merchandising and inventory management for customers,
because all packages are fixed-weight, scannable and have use-by dates. “All
carton products also use the same shipper, which should streamline stocking and
storage for our customers,” she adds.
Along with the company’s own insights, Miller
states that, “industry research has shown that more than half of consumers say
they purchase meat in bulk and freeze for future use, and that meal-sized portion
packaging was a purchase driver for 30% of shoppers. That research was
important in driving packaging design for this line,” she adds. Accordingly,
cartons contain individually, vacuum-packed servings, so consumers can use just
what they need as well as minimize freezer burn. The pouch packaging
reduces the need to touch chicken while opening, and gets rid of soaker pads,
foam trays and sticky overwrap.
addition to the convenience and ‘no touch’ features, consumers also will like
the fact that the carton is easily recycled,” says Miller. Also according to
the director, each package features four-color photography, providing serving
suggestions and contains a recipe, which is “not always possible on fresh tray
packs, due to limited space,” she adds.
Suggested retail prices for the new line range
from $4.99 to $14.99.