Wine line gets boxed in
Don Sebastiani & Sons has entered the boxed-wine market in a big way-literally. The Sonoma, Calif.-based wine company has rolled out The Big Green Box, a 3-liter bag-in-box version of its established Pepperwood Grove line. Sebastiani is playing up the package’s “green” aspects, including its use of paperboard from sustainable forests and its lower energy profile for production and transportation. The Big Green Box is available in Chardonnay, Pinot Grigio, Zinfandel and Cabernet Sauvignon, and has a suggested retail price of $19.99.