Wine producer Chehalem gets a new look for the first time in 20 years.



Nationally acclaimed, Newberg, OR-based winemaker Chehalem, worked with award-winning brand design agency Sandstrom Partners (www.sandstrompartners.com) to complete a series of new labels, according to Sandstrom president Jack Peterson.

The new label design, which will cover bottles of 15 different Chehalem wines, from several different vineyards, is a radical departure from the winery’s previous packaging, which hadn’t changed in more than 20 years, Peterson says. Employing a journal-like format, the label tells the story of each wine and its corresponding vineyard in rich imagery and narrative detail.

“The labels reflects not only the consistent quality of our wines, but at the same time show the excitement of individual vintages,” Chehalem founder and winemaker Harry Peterson-Nedry says. “You won’t find anything else like them on a wine shelf anywhere.”

The Sandstrom-designed labels started appearing this summer on Chehalem Pinot Noir, Pinot Gris, Gamay, Riesling and Gruner wines, with nine more arriving later this fall and winter.