Kusmi Tea launches a coffret of offerings.
Kusmi Tea is
launchingThe Collection, a coffret featuring
the brand’s most beloved teas. The famed tea house askedCosfibelto create a
case with detailed finishing.
mounted board with a hinge, covered in white ply paper with a matte film, the only
decoration on the pure and simple packaging is the hot-stamped silver logo on
the cover. When opened, the brand’s elegant “coat of arms” appears in debossing.
coffret, the round, small-format boxes are enveloped like jewels in
thermoformed inserts covered in a wedge sleeve made of ethylene vinyl acetate
(EVA), rather than simple flocking. The same results were called on for all
aspects of the pack: EVA tinting, to give a bright white shade and bring
out the colored boxes, the adjusted blanks for the inserts, the clasp’s perfect
finishing and the board’s thickness.
offers 15 miniature loose tea blends packaged in the brand’s famed round colored
metal boxes. The coffret includes a variety of Kusmi Tea’s specialties:
wellness teas, exclusive blends and green and black teas. It also includes a
box of paper filters and retails for €69 ($95).