Kusmi Tea launches a coffret of offerings.



Kusmi Tea is launching The Collection, a coffret featuring the brand’s most beloved teas. The famed tea house asked Cosfibel to create a case with detailed finishing.

Constructed of mounted board with a hinge, covered in white ply paper with a matte film, the only decoration on the pure and simple packaging is the hot-stamped silver logo on the cover. When opened, the brand’s elegant “coat of arms” appears in debossing.

Inside the coffret, the round, small-format boxes are enveloped like jewels in thermoformed inserts covered in a wedge sleeve made of ethylene vinyl acetate (EVA), rather than simple flocking. The same results were called on for all aspects of the pack: EVA tinting, to give a bright white shade and bring out the colored boxes, the adjusted blanks for the inserts, the clasp’s perfect finishing and the board’s thickness.

The Collection offers 15 miniature loose tea blends packaged in the brand’s famed round colored metal boxes. The coffret includes a variety of Kusmi Tea’s specialties: wellness teas, exclusive blends and green and black teas. It also includes a box of paper filters and retails for €69 ($95).