DASANI DROPS give on-the-go water drinkers the
ability to mix it up.
Taste has always been a matter of preference.
Starting this fall, DASANI will give people across the country the power to
create their own personalized taste experience by putting flavor at their
fingertips. DASANI, which introduced the innovative new PlantBottle® packaging
nationally in 2011, is again bringing something new and refreshing to the water
category. DASANI DROPS is a zero-calorie liquid beverage enhancer that allows
people to add a veritable burst of flavor to their water.
Hydration is an important component of an
active, healthy lifestyle, and DASANI DROPS offers a new twist on the
water-drinking routine. With four mouth watering flavors including Strawberry
Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry, DASANI DROPS is sure to
enhance the experience of drinking water for those seeking to enliven the
everyday.
By simply flipping the cap and squeezing the
bottle, water drinkers can mix in a little flavor or a lot of flavor for an
intense burst of deliciousness. It's a great way to customize how people choose
to tempt their taste buds, while offering them a delicious, sweet way to enjoy
drinking water throughout the day.
"DASANI DROPS is the perfect solution for
those who want to mix things up with a refreshing splash of flavor in their
day," says John Roddey, vice president, water, tea and coffee for
Coca-Cola North America. "DASANI DROPS gives people a new way to enjoy
drinking water by pumping up the taste of DASANI with a simple squeeze of the
easy-to-carry bottle."
A flavorful, fashionable accessory for busy
moms and health-conscious people alike, DASANI DROPS will be packaged in a
squeezable 1.9 fluid ounce bottle with a flip-top cap - perfect for those on
the go. Each bottle provides value by offering 32 servings per container, more
servings than other flavor enhancer options. The four delicious flavors will be
available in a wide variety of retail locations across the country where DASANI
is sold.
The
debut of DASANI DROPS will be supported by an integrated marketing campaign,
including digital, print and out-of-home advertising and in-store bundle
offers. At local stores, on college campuses and at concerts across the
country, sampling teams will give people a taste of how to punch up the flavor
with DASANI DROPS.