Packaging
for the world’s best-selling ginger thin cookie is redesigned.
With
more than 75 years of experience baking Europe’s
favorite cookies, Lotus Bakeries announces the release of new packaging for Anna’s
Thins, available throughout North American markets. The new packaging was
created by award-winning design firmTurner Duckworthfor
all four Anna’s Thins flavors: Ginger Thins, Almond Thins, Orange Thins
and Chocolate Mint Thins.
Anna's
Thins new look hearkens back to the brand's heritage. The logo has been refined
and restored and with new photography that reinforces the appeal of these
unique cookies and their distinctive flavors. The new design revitalizes the
brand with authentic and relevant meaning, with an eye toward attracting a
broader audience.
Sarah
Moffat, Turner Duckworth creative director explains, “We focused on the unique
shape and ritual of eating Anna's cookies. The cookie cutter appears to have
actually cut the window in the packaging, revealing the cookies inside. We
turned a potential negative-broken cookies- into a positive, by observing Swedish
folklore and inviting people to make a wish.”
To
commemorate this significant occasion, Lotus Bakeries and Turner Duckworth have
designed a special collector’s edition Anna’s tin, which will be included for a
limited-time in all Anna’s Thins three-package trays at retailers across North America. Look for the new Anna’s Thins
packaging at major grocery, drug and specialty stores throughout the U.S.