Packaging for the world’s best-selling ginger thin cookie is redesigned.



With more than 75 years of experience baking Europe’s favorite cookies, Lotus Bakeries announces the release of new packaging for Anna’s Thins, available throughout North American markets.  The new packaging was created by award-winning design firm Turner Duckworth for all four Anna’s Thins flavors:  Ginger Thins, Almond Thins, Orange Thins and Chocolate Mint Thins.

Anna's Thins new look hearkens back to the brand's heritage. The logo has been refined and restored and with new photography that reinforces the appeal of these unique cookies and their distinctive flavors. The new design revitalizes the brand with authentic and relevant meaning, with an eye toward attracting a broader audience.

Sarah Moffat, Turner Duckworth creative director explains, “We focused on the unique shape and ritual of eating Anna's cookies. The cookie cutter appears to have actually cut the window in the packaging, revealing the cookies inside. We turned a potential negative-broken cookies- into a positive, by observing Swedish folklore and inviting people to make a wish.”

To commemorate this significant occasion, Lotus Bakeries and Turner Duckworth have designed a special collector’s edition Anna’s tin, which will be included for a limited-time in all Anna’s Thins three-package trays at retailers across North America.  Look for the new Anna’s Thins packaging at major grocery, drug and specialty stores throughout the U.S.