Exotic ready meals get new authentic look on packaging
A new range of exotic ready meals from French food manufacturer Soulié Restauration, part of William Saurin, has a new authentic presence on shelf thanks to a bespoke pack from RPC Barrier Containers (rpc-barriercontainers.com) that resembles a traditional Tajine.
The new design for Soulié Restauration’s Garbit brand comprises a thermoformed multilayer polypropylene container produced by RPC Bebo Plastik, combined with an injection-molded PP lid from RPC Bramlage, both in a warm terracotta color. For effective branding, the lid is embossed with decorative details as well as the Garbit logo.
In addition to its attractive presentation in retail outlets and in the home, which also means the container can be taken directly from oven to table, the barrier pack’s layer of EVOH provides effective protection against oxygen ingress to deliver an ambient shelf life of 18 months. Equally important, the lightweight, easy-to-handle pack offers maximum consumer convenience.
This latest solution continues the strong working partnership between Soulié Restauration and RPC Barrier Containers, who have collaborated on several innovative convenience food projects in recent years. As well as its expertise in barrier technology, the ability to source both the container and lid from the same company was a key factor in RPC’s selection.
“The RPC packs are attractive, practical and maintain the quality of our ready meals,” comments Camille Chatelain, product manager at William Saurin. “RPC’s fast-response through the development of the project was also a major benefit.”
The new Garbit range comprises three recipes – Beef Kofta & Spicy Merguez Sausage; Vegetables & Dried Fruits; and Chicken, Lemon & Olives.