Frozen Ready-Meals Get New Look on Recyclable Trays
Beetnik Foods, an Austin, Texas-based organic food brand, has launched a new packaging design aiming to showcase the product in a more eye-catching format and more accurately convey its benefits to health-conscious consumers on the go. Certified USDA organic and gluten free, Beetnik’s meals include humanely raised, grass fed beef and chicken entrées.
With the new package, Beetnik aims to improve on shelf presence and enhance overall appetite appeal while leveraging the USDA Organic label in a more prominent space. The packaging emphasizes the flavor profile of the meals with an open color pallet to provide differentiation on the shelf. Beetnik continues its commitment to sustainability with the introduction of a new fully recyclable paperboard tray. The sleeve will continue to be designed to use less material than conventional frozen food packaging.
Beetnik’s product line continues to expand organic options. The new packaging will be on shelves starting in September.