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CAULIPOWER’s new, healthy riced cauliflower range is packed in Greiner Packaging’s 100% recyclable, reusable and microwavable K3 cardboard-plastic cup.
Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.
Sustainability impacts the conversation around packaging as consumers become progressively more aware of the impact brands have on the environment. Sustainability is especially important among younger consumers.
The industry has experienced a lot of buzz, and even confusion, when it comes to packaging and sustainability in recent years. Schools of thought differ on the best materials to use, what happens at package end-of-life and even rigid packaging versus flexible packaging.
The PepsiCo Foundation, the philanthropic arm of the company, and national nonprofit The Recycling Partnership, announced that their All In On Recycling challenge has raised $25 million in a little more than one year since its launch in July 2018.
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