SeaPak introduces new logo and packaging.

SeaPak Shrimp & Seafood Co. has ushered in 2012 with waves of changes, including a new coastal look and new packaging sizes.

Headlining the changes are SeaPak's new logo and packaging graphic updates, developed by packaging firmSmith Design ( The logo and packaging alterations include modifications aimed to spotlight SeaPak's coastal location and expertise and enhance the brand's on-shelf presence and space efficiency. The new packaging graphics celebrate SeaPak's coastal heritage on St. Simons Island. The new logo retains the brand's landmark lighthouse and red and blue color scheme, which are core brand equity elements. Graphics were also updated to include new food photography and coastal imagery.

"The goal of updating package imagery was to prominently convey the delicious 'taste of the coast' that our products are renowned for," says Daryl Miller, senior marketing manager, SeaPak Shrimp & Seafood Co. "Those of us who live on the coast have high expectations when it comes to great tasting seafood! We thought our packaging should reflect more about who we are and how delicious our products are, and we love the result!"

The shrimp giant has also launched a new "Family Size" line of its most-popular items: Oven Crispy Butterfly Shrimp, Popcorn Shrimp, Shrimp Scampi, Coconut Shrimp, and Ready-to-Fry Breaded Butterfly Shrimp. SeaPak's Family Size line-up, offered at a suggested retail price of $9.99, offers significantly more ounces and servings per box, making it easier to feed a family.

"Here on the coast, when we prepare seafood, we often serve it on a large platter, full of a variety of tasty items. The new 'Family Size' offerings make serving seafood this way possible," says Miller.

For its core product line-up, SeaPak has unveiled new, more compact packaging sizes, which decrease waste and require less freezer space at home. "We're pleased to unveil boxes that use less packaging materials. SeaPak lovers still get the same amount of shrimp as there were in the prior package and now they'll have room for an additional box or two in their freezers," says Miller.