Retailer is
converting all of its fresh milk bottle brands and other beverages to Portola’s
38 mm TE closure.
The
Kroger Co. has awardedPortola Packaging
Inc.100%
of its milk closure business. The
company is in the process of converting all of its fresh milk bottle brands to
Portola’s 38 mm tamper-evident, drop band, plug closure, known as the DBJ. Also
included in the conversion are Kroger’s juice and tea beverages.
Independent consumer
research conducted individually by both Kroger and Portola revealed a clear
preference for this closure.
“Consumers prefer a
drop band that stays on the bottle vs. a tamper-evident feature which requires
that you tear off a band and then have to dispose of it. Additionally,
consumers prefer the DBJ’s easy opening and resealing attributes, " says Roy Robinson, vice
president of business development, Portola.
Portola manufactures
the lightweight (2.6 grams) high-density polyethylene closure in all four of
its North American plants. This enables
strong logistical support for Kroger’s geographically-dispersed filling locations.
The DBJ closure also
features three leads (thread starts) which make capper application easier. The
multiple leads also facilitate consumer removal and replacement.
“Our company has been
a long-time supplier to Kroger. We are
pleased that the company has shown a vote of confidence in our technology and
supply capabilities by awarding Portola 100% of its milk closure business,”
Robinson adds.