The Kroger Co. has awarded Portola Packaging Inc.100% of its milk closure business. The company is in the process of converting all of its fresh milk bottle brands to Portola’s 38 mm tamper-evident, drop band, plug closure, known as the DBJ. Also included in the conversion are Kroger’s juice and tea beverages.
Independent consumer research conducted individually by both Kroger and Portola revealed a clear preference for this closure.
“Consumers prefer a drop band that stays on the bottle vs. a tamper-evident feature which requires that you tear off a band and then have to dispose of it. Additionally, consumers prefer the DBJ’s easy opening and resealing attributes, " says Roy Robinson, vice president of business development, Portola.
Portola manufactures the lightweight (2.6 grams) high-density polyethylene closure in all four of its North American plants. This enables strong logistical support for Kroger’s geographically-dispersed filling locations.
The DBJ closure also features three leads (thread starts) which make capper application easier. The multiple leads also facilitate consumer removal and replacement.
“Our company has been a long-time supplier to Kroger. We are pleased that the company has shown a vote of confidence in our technology and supply capabilities by awarding Portola 100% of its milk closure business,” Robinson adds.