The Tropicana unit of PepsiCo has decided to abandon paperboard cartons for its Tropicana Pure Premium juice in favor of plastic bottles. A Tropicana spokesperson called it a “natural move” after the success of Trop50 premium juices in clear plastic carafes.
The paperboard cartons had been the subject of a design fiasco when Tropicana completely revamped the packaging graphics and got rid of its familiar orange-in-a-straw logo, only to bring it back after being criticism from consumers in social media and elsewhere. Tropicana is now building a new $4 million facility at its plant in Bradenton, Fla., to accommodate the switch. Construction on the 36,000-square-foot building began in January.
The Trop50 carafes are thesubject of a lawsuitfrom Coca-Cola, which claims trade dress infringement with the carafes for its Minute Maid line of Simply juices.
Tropicana ditches paperboard cartons
February 24, 2011