Tropicana ditches paperboard cartons
The paperboard cartons had been the subject of a design fiasco when Tropicana completely revamped the packaging graphics and got rid of its familiar orange-in-a-straw logo, only to bring it back after being criticism from consumers in social media and elsewhere. Tropicana is now building a new $4 million facility at its plant in Bradenton, Fla., to accommodate the switch. Construction on the 36,000-square-foot building began in January.
The Trop50 carafes are thesubject of a lawsuitfrom Coca-Cola, which claims trade dress infringement with the carafes for its Minute Maid line of Simply juices.