More consumers prefer bigger packaging
January 9, 2009
Consumers prefer large, economy-size packages to small, lower-priced sizes, according to Nielsen. Forty-seven percent of consumers surveyed preferred consumer packaged goods (CPG) manufacturers to offer large, economy-size packages with lower price points per serving, whereas 17% of consumers prefer CPG manufacturers to introduce new, smaller pack sizes at lower prices. Only 9% of consumers wanted CPG manufacturers to downsize or modestly reduce packaging size while keeping the product price the same.