Child marketing regulations stalled
July 29, 2010
Regulations governing the marketing of food to children have stalled amid strong industry resistance, reports theNew York Times.The federal government last year ordered four federal agencies, including the Food and Drug Administration and the Federal Trade Commission, to recommend nutritional standards for food that is advertised on child-oriented media such as children’s television shows. A preliminary report, issued in December, outlined standards, such as restrictions on fat and sugar, that the industry rejected as too strict. A spokesperson for the Federal Trade Commission told the Timesthat she wasn’t sure when the final report would be ready. Meanwhile, voluntary standards adopted in 2007 by leading food companies and restaurant chains are being criticized in their turn for being too lax and approving foods like sugar-laden breakfast cereals for marketing to children.