Big growth ahead for beverage packaging market
A trend borne from the recession and set to stay is the use of minimal, lightweight packaging materials that incur lower manufacturing and transportation costs, and can be sold at lower prices. This was particularly noted in developed regions, where there has been a distinct focus on cutting household expenditure.
Environmentally conscious consumers are not only seeking convenience, but packaging that is environmentally friendly. As such, plastic is the beverage packaging material for which there is most demand, on account of its appearance, lightweight qualities, ease of manufacturing and the fact that it is widely recycled.
Busy consumer lifestyles mean that there is demand for food and drink “on the go”, including convenient single-serve beverages. There is still a healthy interest in drinks which promote wellbeing, a feature that is expected to be incorporated into future beverage packaging styles.
Soft drinks and beer are predominantly packaged in metal cans, and it is thought that there is potential for growth in this segment, given the interest in 8-oz containers within the energy drinks market. New beverages and unusual packaging designs may also see an increased demand for aluminum packaging, potentially in bottle format.
Geographic regions studied include Asia-Pacific, Canada, Europe, Japan, Latin America, US and Rest of World.