Environmental
concerns, hectic consumer lifestyles and increased demand from the Asia Pacific
region will all influence the future beverage packaging market, pushing it to
achieve $118.8 billion revenues by 2017, according to a new report oncompaniesandmarkets.com.
A
trend borne from the recession and set to stay is the use of minimal,
lightweight packaging materials that incur lower manufacturing and
transportation costs, and can be sold at lower prices. This was particularly
noted in developed regions, where there has been a distinct focus on cutting
household expenditure.
Environmentally
conscious consumers are not only seeking convenience, but packaging that is
environmentally friendly. As such, plastic is the beverage packaging material
for which there is most demand, on account of its appearance, lightweight
qualities, ease of manufacturing and the fact that it is widely recycled.
Busy
consumer lifestyles mean that there is demand for food and drink “on the go”,
including convenient single-serve beverages. There is still a healthy interest
in drinks which promote wellbeing, a feature that is expected to be
incorporated into future beverage packaging styles.
Soft
drinks and beer are predominantly packaged in metal cans, and it is thought
that there is potential for growth in this segment, given the interest in 8-oz
containers within the energy drinks market. New beverages and unusual packaging
designs may also see an increased demand for aluminum packaging, potentially in
bottle format.
Geographic
regions studied include Asia-Pacific, Canada, Europe, Japan,
Latin America, US and Rest of World.
