International wine label contest opens
Label competition awards will be given for the best label in five different categories: successful innovation, dramatic graphics, classic style, and an overall award. Entries will be judged on the following criteria: overall originality and creativity, use of typography, and use of graphics. Labels must have been designed in 2010 or 2011.
Le Poisson Gris, a wine label from North Africa designed by Ana-Lucia Rosales, won the Overall Award in 2010.
International judging panel
The roster of international judges includes Paul Wagner, president of Balzac Communications and Marketing, who is also overseeing the contest. Other judges are Pascal Durand, Marketing professor at the ENESAD program at the University of Burgundy in Dijon, France; Tim Gaiser, MS, Director of Education, Court of Master Sommeliers Americas; Javier Merino, Management and Marketing Professor at the University of Mendoza, Argentina; Pierpaolo Penco, Director at the Executive Master in Wine Business program at MIB School of Management, Trieste, Italy; and Liz Thach, PhD, Wine Business Professor, Sonoma State University.
The label design contest was launched by the Volunteer Center of Napa Valley to benefit the center. Certificate Awards for the International Wine Label Design Competition will be mailed after the judging and will consist of Gold, Silver, and Bronze awards. There are no monetary awards. All contest proceeds benefit the Volunteer Center of Napa Valley.
Visit www.iwldc.org for more information or to enter the competition.