'No additives/preservatives' is No. 1 label claim
“No additives/preservatives” leads food product label claims in European and international launches, according to a Mintel report. The claim made up 23% of new product claims in Europe from January to September 2008, and 22% of claims on products launched globally. Out of the 49,752 new product launches around the world, 4,178 had the claim. The second, third and fourth most popular claims on new European products are “organic,” ”low/no/reduced fat” and “vegetarian,” respectively. These four make up nearly 62% of new European product claims.
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