'No additives/preservatives' is No. 1 label claim
“No
additives/preservatives” leads food product label claims in European
and
international launches, according to a Mintel report. The claim made up
23% of
new product claims in Europe from January to September 2008, and 22% of
claims
on products launched globally. Out of the 49,752 new product launches
around
the world, 4,178 had the claim. The second, third and fourth most
popular
claims on new European products are “organic,” ”low/no/reduced fat” and
“vegetarian,”
respectively. These four make up nearly 62% of new European product
claims.
