This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Packaging Strategies logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Packaging Strategies logo
  • Magazine
    • Current Issue
    • Digital Edition
    • Subscribe
    • Archives
    • The Packaging Guide
    • Design Gallery Directory
  • Featured
    • Packaging Perspectives Podcasts
    • Packaging News
    • New Packages
    • Web Exclusives
    • Blogs
    • Supply Side
    • Supplier Products
    • Top Food Packaging Companies
    • Top Beverage Packaging Companies
  • PS News
    • Digital Editions
    • Special Reports
    • Subscribe
    • Sample Issue
    • Reprints
    • Customer Service
  • Machinery
    • Automation / Controls
    • Case Forming / Packing / Sealing
    • Cartoning
    • Coding / Marking / Printing
    • Components / Parts
    • Conveyors
    • Form-Fill-Seal / Filling & Closing
    • Inspection / Detection / Vision
    • Labeling
    • Unitizing / Palletizing
    • Robotics
    • Track & Trace / Serialization
  • Vertical Markets
    • Beer / Wine / Spirits Packaging
    • Beverage Packaging
    • Candy / Confectionery
    • Dairy Food Packaging
    • Food Service Packaging
    • Household Packaging
    • Meat / Seafood Packaging
    • Personal Care Packaging
    • Pet Food Packaging
    • Pharma / Medical Packaging
    • Produce Packaging
    • Snack Food Packaging
  • Materials
    • Adhesives / Sealants
    • Beverage Multipacks
    • Blister Packaging
    • Cans & Bottles
    • Closures/Lids
    • Films & Coatings
    • Flexible Packaging
    • Labels
    • Paperboard / Corrugated / Cartons
    • Rigid Containers
    • Sustainable Packaging
  • Brand Packaging
    • Design Gallery Directory
  • Events
    • Converters Expo
    • Converters Expo South
    • Global Pouch Forum
    • Industry Events
    • Webinars
  • More
    • Videos
      • Pack Expo 2019 Videos
      • PMMI video series
    • Book Store
    • Classifieds
    • Custom Content & Marketing Services
    • eBook
    • eXTRA eNewsletter
    • Interactive Product Spotlights
    • Market Research
    • The Packaging Guide
    • Polls
    • White Papers
  • Contact
  • Advertise
Home » Bowser Beer comes in portable plastic containers
Beverage PackagingMaterialsCans & bottlesPet Food Packaging

Bowser Beer comes in portable plastic containers

Bowser Beer uses PET bottles from Amcor Rigid Plastics

Bowser Beer PET bottles
July 8, 2014
KEYWORDS PET / PET bottles / pet food packaging
Reprints
No Comments

For dog owners who love to spoil their canines, Bowser Beer from 3 Busy Dogs, Seattle, WA, has emerged as a popular pet product that has enjoyed strong national growth. Sales for the fun and healthy drink alternative - packaged in lightweight, shatter-resistant 12-ounce polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics (amcor.com) - have tripled in the last three years.

The explosive growth for the non-carbonated, non-alcoholic drink, created by founder Jenny Brown in 2008, mirrors the strong demand for pet products across the U.S. “The product just resonates with beer drinkers and dog lovers who do almost everything with their dogs,” says Brown, a dog-loving entrepreneur who started her business first making healthy dog pretzels. “People take their dogs everywhere and do everything with them and they want to treat them and include them in their life.”

Indeed, pet owners today consider their pet a member of the family and like they do for other family members, owners have become more concerned about the health and well-being of their pets. The growing bond between humans and animals and the heightened concern about pet health continues to drive the market for pet food and other novelty items like Bowser Beer.

Bowser Beer is an all-natural chicken or beef broth drink made from scratch in the U.S., according to Brown. It also contains malt barley (B vitamins) and glucosamine for joint health. The dog beverage doesn’t contain hops which can be toxic to dogs. Dogs enjoy the taste and flavor of the all-natural drink and dog owners love the convenience and portability of the plastic bottles, says Brown. For active dogs and families on the go, Bowser Beer in PET bottles can be enjoyed at outdoor venues and stored in a backpack. For smaller dogs who don’t consume the entire bottle, owners like the option of reclosing the single-serve bottle and saving the rest for later.

The amber PET container mimics the iconic shape and color of standard beer bottles. They are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable, according to Kerry Drewry, sales manager for spirits, wine, and beer for Amcor Rigid Plastics.

Brown herself is actively involved in charity events, service dog activities, and dog shelter events. Most recently, she provided Bowser Beer for search and rescue dogs who worked during a recovery effort following a disastrous mudslide in Washington. In the single-serve size, unbreakable and portable PET bottles provide an entrée into such venues that do not allow glass because of the potential for breakage and other security requirements.

For birthdays, parties, special occasions, and local events such as fundraisers, Brown offers an added fun element - custom labels which enable owners to showcase their dog on the label with their own custom brew name. Bowser Beer six-packs are shipped nationally and sold in the Northwest at retail establishments such as pet stores, restaurants, package stores, bars, and yogurt shops.

Amcor’s stock PET line for beer is also available with the KHS Plasmax® Silicon Oxide (SiOx) barrier coating which seals the container from the inside to protect the contents from oxidation. Plasmax® is an FDA-compliant, enhanced passive barrier for oxygen-sensitive products. This ultrathin (less than 100 nm) material is transparent and recycle-friendly. In addition to 12-ounce PET containers, Amcor’s stock PET packages for beer are available in 375ml and 16-ounce sizes in various styles and colors.

PS Subscribe

Related Articles

RTD barrier PET container provides convenience and portability for wine spritzer

UK milk comes in plastic bags

Bottled water containers make up just 3.3% of all beverage containers in landfills

Two-container snap-fit PET package comes to market

You must login or register in order to post a comment.

Report Abusive Comment

Subscription Center
  • Print & Digital Edition Subscriptions
  • eNewsletters
  • Online Registration
  • PS News
  • FAQ
  • Subscription Customer Service

More Videos

Packaging Strategies Poll Promotion

Events

February 12, 2020

Converters Expo South

Converters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

April 29, 2020

Converters Expo

Your one-stop shop for all things converting is back in 2020 with additional exhibit space! Celebrating 13 years as the only one-day expo exclusively located in the Midwest, Converters Expo unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers.

View All Submit An Event

Poll

Packaging Job Woes

What is your top worry about your role in packaging?
View Results Poll Archive

Products

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions

See More Products

Packaging Perspectives Podcasts Promotion


PMMI interview today's packaging

Packaging Strategies

PS1119_Cover-144px.jpg

2019 November

In the November issue of Packaging Strategies, we feature a new trend: Re-commerce, brands and Generation Z, resealable closures in food packaging, a pretzel company with filling & weighing equipment for more productivity and much more!

View More Create Account
  • Helpful Links
    • List Rental
    • Editorial Guidelines
    • Submissions Guidelines
    • Survey And Sample
    • Packaging Brands
    • Partners
    • Polls
    • Want More?
    • Connect
    • Privacy Policy
    • Subscribe
  • PS News
    • Subscribe
    • Customer Service
    • FAQ
  • Packaging Group
    • Flexible Packaging
    • Packaging Strategies
  • Subscribe
    • Print & Digital Edition Subscriptions
    • eNewsletters
    • Online Registration
    • PS News
    • FAQ
    • Subscription Customer Service

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing