Nestle® Pure Life® debuts All-New Exotics™ sparkling water in four delicious flavors
Nestle® Pure Life®, the #1 bottled water brand in the U.S. by volume, today announced the expansion of its product portfolio with the introduction of Nestle ® Pure Life® Exotics™ Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime – Nestle Pure Life Exotics Sparkling Waters are free of calories, packed with an effervescent burst of flavor and made with no artificial colors or sweeteners. They're the perfect way to "Escape to the Exotics" any time of day and any time of year.
Nestle Pure Life Exotics are a delicious and flavorful sparkling water option with tropical fruit essences and citrusy zest for consumers looking to shift away from sugary soft drinks. According to Ipsos, more than one-third of U.S. consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake.[1] In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category.[2] And 18% of that increase came from diet soda drinkers, while 16% came from people drinking regular soda.[3]