North America’s beverage packaging industry is expected to reach $26.3 billion in 2015. Of all the tools at the disposal of beverage marketers, those who participated in The Beverage Market Assessment – the most recent study from PMMI, The Association for Packaging and Processing Technologies – see the container as the best tool for differentiating their products.
Comprising about 40% of the market, plastic is currently the most popular beverage packaging material, and the bottle is the leading format (55% of the market). Both are projected to provide the vast majority of incremental sales increases of beverage containers.