Apothic Wines unveils Apothic Crush
In celebration, Apothic Wines partners with UrbanDaddy to reinvent the love letter and help people confess their crush
Just in time for the Valentine's season, Apothic Wines, known for their unique blends and bold flavors, is proud to announce the launch of its latest seasonal offering, Apothic Crush – which will be on shelves between February and April 2015. This decadent red blend is every bit as memorable and captivating as your first epic crush.
"This limited release red wine blends luscious red fruit flavors with notes of caramel and chocolate for a velvety, smooth mouthfeel," says Debbie Juergenson, Apothic winemaker. "With our time-tested winemaking style of blending Old World intrigue with modern sophistication, Apothic Crush is our most decadent red blend yet."
Through a partnership with the lifestyle experts at UrbanDaddy, this February Apothic will also be providing wine drinkers something unexpected with a Crush Letter Generator. By answering four simple questions, this tool gives lovers everywhere a virtual ghostwriter that will generate a customized, handsomely written digital letter you can share with the object of your affection while enjoying a glass of Apothic Crush.
"Inspired by the charm of the past and the tradition of the expressive love note, we wanted to resurrect the lost art of letter writing with this digital tool," says Courtney O'Brien, director of marketing for Apothic Wines. "Just like the limited edition wine, Apothic Crush is delivering something unique and unexpected with the Crush Letter Generator."
Apothic Crush will be available for a limited time nationwide wherever wine is sold beginning in February 2015 and retails for approximately $14. To learn more about Apothic Wines and where to buy, visit Apothic.com or Apothic's social channels.