Items Tagged with 'wine packaging'

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Seltzers and health conscious behavior
Brand Packaging: Alcohol & Health

The Alcohol Sector’s Pandemic-Era Health Makeover

Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
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With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
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Storytelling Wine Labels Set for Millennials Market

Storytelling Wine Labels Set for Millennials Market

December 21, 2020
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A clever concept for consumers to discover the backstory behind their favorite wines is set to launch with more than 100 pioneering wine brands. Winerytale, a new-generation smartphone app, let’s consumers scan wine labels with their phones to discover the stories of the people behind the wine.
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The COVID-19 Booze Boom
Spotlight 1

The COVID-19 Booze Boom

Consumers are drinking more alcohol, as stay-at-home orders continue around the United States.
Kristenkazarian 200x200
Kristen Kazarian
May 5, 2020
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Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.
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