Crown unveils digital toolkit for the global packaging community
Company website provides new tools and resources for differentiating brands and building consumer loyalty through metal packaging
Crown Holdings, Inc. (Crown, crowncork.com), the global leader in consumer metal packaging, has relaunched its corporate website - www.crowncork.com - with enhanced functionality to offer brand managers and designers a myriad of resources to help them better understand the benefits of metal packaging. Featuring an advanced design with simplified navigation that allows access to information on mobile devices and tablets, the site incorporates technology innovations, infographics and videos, while also allowing visitors to easily view – and download – company publications such as the Company’s biannual Sustainability Report.
New additions to the website include a Design and Inspiration Gallery that showcases the advanced printing and decorative techniques that can be employed to create attention-grabbing metal packaging that stands out in the retail environment. Intended to foster creative thinking and be a source for inspiration for the design community, this portion of the site will be regularly updated with new examples of creative packaging and concepts that Crown has already brought to market.
For brand owners, new sections for each of Crown’s business units offer a wealth of information about the different packaging types available, making it easy for visitors to evaluate the range of sizes and shapes, performance details and regional availability. Additional pages detail the in-depth service and support the Crown team provides its customers. To help brands recognize how they can leverage metal packaging to bring new products to market effectively, separate innovation sections spotlight Crowns latest technological advances in packaging. Also highlighted are recent customer successes from markets around the world, demonstrating new packaging concepts in action today.
“The redesign of Crown’s website is key component of our commitment to strengthening relationships with brands and bringing greater inspiration to the packaging design community,” says Thomas Fischer, vice president Investor Relations and Corporate Affairs of Crown Holdings, Inc. “We are very excited with our expanded digital presence and will continue to update the website on a regular basis with new educational videos, infographics on industry trends and the latest insights into how packaging can support brands’ needs.”