Double Cola expands partnership with Cracker Barrel to offer bottled SKI nationwide
The Double Cola Company has expanded partnership with Cracker Barrel Old Country Stores to offer bottled SKI made with pure can sugar in its stores nationwide in December of 2015. The chain will continue to carry bottled Double Cola made with pure sugar cane as part of its previous partnership.
Cracker Barrel Old Country Stores is a publicly traded Southern themed restaurant and gift shop chain, with over 600 locations across 42 states. Along with bottled Double Cola and SKI, Cracker Barrel offers several retro glass bottled beverages in its gift shops across the country.
Double Cola's partnership with Cracker Barrel will bring new opportunities for the two in the years to come. Most notably, the introduction of SKI in Cracker Barrel stores marks the first time in its almost 60 year history that the brand will be available nationwide.
In true Double Cola fashion, fans chose between two bottle and case designs: the classic “SKI Lady" design and the "Retro SKI" design. After receiving votes through the Double Cola website and on the SKI Citrus Soda Facebook page, fans voted for the "Retro SKI" bottle and case design, which mimics the 2015
Retro SKI cans.
"We are extremely excited about adding to our partnership with Cracker Barrel Old Country Stores to allow for consumers to have the opportunity to take a sip of SKI in a whole new way," says Gina Dhanani, vice president for the Double Cola Company. "Cracker Barrel's unique beverage product offering gives us a great opportunity to continue to grow our brands."