Mello Yello goes camo in new partnership with Realtree
Hunters wear blaze orange, fishermen have waders and camping enthusiasts go in whatever feels good. This fall, Mello Yello has an all-new look of its own, making it the perfect accompaniment for any outdoor excursion. The beloved citrus flavored soda will sport a signature camouflage pattern designed by Columbus, Georgia based Realtree.
The new look is part of the “This is MY World” campaign, which encourages those who love the outdoors to enjoy their favorite pastimes with a refreshing Mello Yello. And while the product’s packaging will look different, the delicious lemon, lime and orange flavors inside will remain the same.
“Our fans are passionate people, from their loyalty to the smooth citrus taste of Mello Yello and 300 mph of drag racing to the gritty adventures of the outdoors,” said Bobby Oliver, director, sparkling citrus brands. “This fall, we’re bringing Realtree’s camouflage revolution directly to Mello Yello® packaging for the perfect partnership between two lifestyle brands.”
The brand’s “This is MY World” campaign includes out-of-home advertising featuring David Blanton, the host of Realtree Outdoors and other outdoor lifestyle movements. The promotion will be supported with additional out-of-home, radio and in-store point-of-sale in select markets between August 3 and December 31.
Realtree signature camo pattern will appear on Mello Yello and Mello Yello Zero 20-ounce bottles, 12-ounce cans in 12-packs and on 16-ounce cans. The limited edition packaging will be available in retail outlets nationwide through December. Visit MelloYello.com to learn more.