Tetra Pak (tetrapak.com) expects to deliver more than 100 million packs of Tetra Rex® Bio-based to customers during 2016, reflecting strong demand for the package since its launch in January 2015. The world’s first package made entirely from plant based materials has gained popularity among consumers across Finland, Sweden and Norway, with brands such as Valio, Arla Foods, Vermlands Mejeri, and TINE.
Bjørn Malm, head of corporate responsibility at TINE, Tetra Pak’s latest customer to use the package says, “We believe growing our business sustainably is not just good for the environment, it also improves our competitiveness and provides product differentiation. Thanks to Tetra Rex Bio-based we have been able to take a significant step towards our own environmental goals and have committed to making all our milk cartons renewable from next year”.
The package’s outstanding environmental profile was recognised in the form of seven awards last year, including first place in the Sustainable Innovation category at the Ethical Corporation Responsible Business Awards.
“The success of Tetra Rex Bio-based in its first year is extremely encouraging,” says Charles Brand, executive vice president product management & commercial Operations at Tetra Pak. “We are proud to be the first company to deliver a package made entirely from plant-based materials. Every package is traceable to its origin, helping customers to enhance their brand and communicate with consumers. This is a significant milestone in Tetra Pak’s long term ambition to provide 100 per cent renewable packaging across our product portfolio.”