This June, Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-ounce bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle.
The label designs are inspired by various millennial "passion point" categories such as 90s Retro Fan, Cat Lover, Vinyl Collector, Fashionista, Gamer and many more.
"Individuality is a trait that Dr Pepper has always celebrated and, like our consumers, each of these new labels has its own unique personality," says Derek Dabrowski, director of marketing, Dr Pepper. "Dr Pepper is known for its one-of-a-kind flavor and this campaign brings that to life and encourages fans to do the same with each drink."
Every case of Dr Pepper regular delivered by bottlers to retailers will feature a unique combination of designs. The new labels go in market this June and will be supported with social, digital and traditional media.