Enfamil showcases a premium package look
Mead Johnson, the producer of high-quality milk powder for babies and infants, has made the move from a can to IML packaging. Thanks to the top-quality appearance of Metallic IML labels from Verstraete IML (verstraete-iml.com), the packaging now boasts a premium look.
In the first quarter of 2015 Mead Johnson launched the brand new IML packaging for Enfamil and Enfagrow in Peru, Mexico and Colombia.
“We made this decision based on our experience in the United States and the research we carried out with mothers. Both demonstrate that our product remains fresh for longer in an IML pack: the high quality of the milk powder is kept in perfect condition. Furthermore, an IML pack is both safer to open and more convenient. Apart from that, IML packaging is also environmentally friendly, being 100% recyclable. It can also be used for 4 to 5 months to store milk powder from a paper refill (the ‘bag in tub’ system),” says Xóchitl López, regional brand analyst from Mead Johnson Nutrition Mexico.
For this project Mead Johnson worked with Verstraete IML and the American injection molder Berry Plastics Corporation (berryplastics.com), a pioneer in the development of efficient production processes with high quality standards. Mead Johnson recommends Verstraete IML as a partner because of their high-quality IML labels and advanced technology.
“We used to work with other IML partners, but they were unable to match the quality supplied by Verstraete IML. Our Metallic IML packaging also has a unique appearance, as well as emphasizing the high quality of our products, and gives them the premium look they deserve,” says López.