Premium snack company changes look
Rhythm Superfoods rebrands to invite more consumers to find their rhythm through healthy snacking
Rhythm™ Superfoods, makers of nutritionally rich and naturally delicious superfood snacks, is set to unveil new branding for all products this November. The new design will reflect Rhythm™ Superfoods’ upbeat and vibrant vision and its mission of providing nutrient dense snacks that keep you feeling balanced, nourished and in tune with your body.
Rhythm™ Superfoods’ new, energetic packaging will feature a sleek and simple look, eye-catching to anyone seeking an honest and better-for-you snack option. Highlighting the many nutritional benefits of both its USDA organic Kale Chips and baked Superfood Chips, the front of the bags will flaunt a Non-GMO Project Verified seal, a certified gluten-free label as well as the products’ high protein and fiber counts. Keeping with the brand’s authentic image, products will also be pictured on the Superfood Chip packaging so consumers are aware of exactly what is going into their bodies. In addition, a window will also be incorporated onto the Kale Chip packs, providing consumers with a pure and transparent look at its innovative and healthy snacks.
To accompany the upgraded packaging, Rhythm™ Superfoods will launch its Original Kale Chip - a plain chip lightly dressed with sunflower butter, tahini and mild spices. Like all Rhythm™ Superfoods’ kale chips, the new flavor will be USDA organic, Non-GMO Project Verified and certified gluten-free.
“As a passionate and dedicated company, we want there to be an emphasis on what our brand is all about and the reason why we created Rhythm™ Superfoods back in 2009 – to provide inventive and nutritious snacks to people who are looking for a healthy rhythm in life,” says Rhythm™ Superfoods CEO and president, Scott Jensen. “Our new look isn’t just fun and lively but also makes us an even more approachable snack that is honest to consumers from our company mission down to our ingredients.”
Rhythm™ Superfoods will also launch a revamped website which will go live this month in conjunction with the introduction of the new packaging. The new website will bring the company mission and vision to life by educating consumers about the brand’s superfood ingredients as well as provide access to recipes, feel-good tunes, information on Rhythm™ Superfoods’ community outreach program and more.