Cameron Geiger, senior vice president – Walmart Technology, has been appointed to the GS1 U.S. Board of Governors. He will help guide the GS1 U.S. strategy for driving adoption and usage of GS1 Standards within the retail industry as it faces new opportunities in the age of digital and physical store convergence. GS1 Standards are used to uniquely identify products, services and locations globally, and are the most widely used information standards in the world for not only the retail industry but personal care, food and beverage industries.

Geiger is a 15-year Walmart veteran who has held several executive leadership roles at  both food and beverage packaging giants, Walmart and Sam's Club in IT, sourcing and merchandising for. Prior to joining Walmart, Mr. Geiger was a management consultant at Kurt Salmon Associates. As a graduate of the U.S. Naval Academy, he also served seven years in the U.S. Marine Corps.  Geiger is a Trustee for the American Indian College Fund and provides board training and strategic planning facilitation for local boards in Northwest Arkansas. He was honored as the Sam Walton Entrepreneur of the Year in 2008 for progress in sustainability. He previously served on the GS1 U.S. Board of Governors from 2012-2013.

“Cameron joins the GS1 US Board of Governors during an exciting time of change in the retail industry,” said Bob Carpenter, president and CEO of GS1 US. “As more companies seek to stay competitive in an increasingly digital and data-driven business environment, Cameron can provide important real-world insights for leveraging the power of standards to help the industry address the growing consumer demand for a seamless shopping experience across all channels.”

The GS1 U.S. Board of Governors includes executives from 20 leading organizations including the food and beverage industries and personal care industry: Campbell’s Soup Company; The Coca-Cola Company; eBay Inc.; The J.M. Smucker Company; Johnson & Johnson; Macy’s, Inc.; Massachusetts Institute of Technology; McKesson Corporation; Premier Inc.; Procter & Gamble; Publix Super Markets; PVH Corp.; Quality Supply Chain Co-op, Inc.; QVC, Inc.; Sysco Corporation; Wakefern Food Corporation; and Wegmans Food Markets. The full list is available at