Personal care packaging brightens many a shelf
The personal care packaging market has held its own in recent years, and looks to grow to U.S. $37.25 billion by 2022 according to a report by Grand View Research Inc. (grandviewresearch.com). What does that mean to those in the market? Rising consumption of cosmetic and beauty products, along with advancements in packaging technology, is expected to drive the global market over the next six years. Changing lifestyle along with rapid urbanization is expected to stimulate industry growth as well.
The fragrance sector is expected to grow at a CAGR of 6.3% from 2015 to 2022 due to growing demand in perfumes, deodorants, soaps, body washes and moisturizers, also noted in the Grand View Research report. North America accounted for 23.4% of the global market share and is expected to grow in light of robust manufacturing of cosmetic manufactures such as Unilever, Johnson & Johnson and Procter & Gamble in the U.S.
Think back to the ’80s and what label comes to mind? Probably many, but nearly every teenager and 20-something alike sported the LaCoste alligator on a polo shirt, jacket or headband. Now you can get it on a bottle of perfume, in three colors and scents. Pour Elle comes with caps in Surlyn, natural and stained, to match their glass bottles, and are created by Axilone (axilone.com). The three versions are Elegant, with a white packaging; Sparkling, the pink version; and Natural. The crystalline transparency is resistant to impact and scratching and is extremely light.
VariBlend’s (variblend.com) new A/B mini is another in the growing sub-segment of beauty-on-the-go products. The compact 20mm dual-chamber design has a single, dual-port dispensing head – and a 40mm big brother. Said to be easy to use and prime, the slim profile is ideal for lip, eye and face color cosmetics delivered in two separate strengths. Created to appease the lifestyle of those who like morning/evening and before/after type products, the consumer turns the dispenser head left or right for the desired formula, presses the soft-touch actuator, and receives a precise dosage.
For Men Only
According to Mintel’s “Men’s Personal Care US 2015” report, men see scent and packaging as two attributes that differentiate men’s products from gender-neutral products. Male consumers express interest in more masculine packaging with 30% of U.S. male consumers aged 25-34 who use personal care products saying this is a benefit of male-specific products.
Look at any beauty store or retail store and you will see specific packaging for beard grooming, body wash, grooming and more. With the masculine look on packaging, bold fonts and colors, it’s clear: men only, please.
Yonwoo Europe, a Quadpack Group company, (quadpack.com/en) developed a turn-up dispenser for two new products in the Clarins Men line: Anti-Fatigue Eye Serum and Revitalizing Gel. The dispenser requires only one hand for opening, works by twisting the collar down to reveal an actuator, and is finished off with a metallic heat transfer. Men’s products are common today, but Clarins shines bright with its bright blue, silver and white packaging. The two come in 50ml and 20ml sizes.
Procter and Gamble’s Gillette Lexington shaver comes in a black and chrome-colored box resembling a gift box, designed by CBX (cbx.com). A part of The Art of Shaving® line’s Lexington Collection, this five-blade razor has the new Flexball™ technology, proclaiming to result in fewer missed hairs. It also allows the razor to pivot in different directions for better contact with skin. A New York-inspired design features chrome-plated accents, a black satin aluminum finish and a cat-eye LED power indicator.
How will Personal Care Packaging evolve?
Our Packaging Strategies website poll asked the question:
Which trend do you foresee booming in the personal care packaging market over the next year?
One thing is certain: personal care packaging is ever-changing and evolving, with companies always searching for the next bright, shiny package — and both female and male consumers are ready to buy.