Tetra Pak's Evero Aseptic wins WorldStar Award
Tetra Pak (tetrapak.com) has won a WorldStar Award for its Tetra Evero® Aseptic package, the world’s first aseptic carton bottle for ambient milk. The international award from the World Packaging Organization recognizes excellence based on a number of attributes including innovation, quality, design and environmental credentials.
“This latest win follows recent upgrades including new oxygen barrier properties, which make the Tetra Evero Aseptic package suitable for a wider range of products,” says Lars Bengtsson, VP Carton Bottle at Tetra Pak. “We are pleased to see that customers are using it to improve and differentiate their products, which is helping them gain success in an increasingly competitive market.”
An innovation that was recognized by the 2014 International Forum Packaging Design Award, Tetra Evero Aseptic combines the environmental benefits of carton packaging with the ease of handling and pouring that a bottle provides. It is available for ambient milk, as well as dairy alternatives. Since its introduction in 2011, the package has been launched by leading dairy producers in a number of countries such as Spain, Portugal, Italy, Russia and Brazil.