A new report published by Allied Market Research (alliedmarketresearch.com), titled, "Sports Nutrition Market by Type, Distribution Channel, End-User, and Geography-Global Opportunity Analysis and Industry Forecast, 2014-2021,"projects that the global sports nutrition market is estimated to reach $44,003 million by 2021. Asia-Pacific is expected to witness the fastest growth, owing to the increase in demand from countries such as India and China.

Increase in the number of gyms & fitness clubs, rise in trend of online retail, growth in the number of recreational and lifestyle users, and increase in health awareness coupled with rise in disposable income foster the market growth. However, availability of cheap and counterfeit products pose challenge for the sports nutrition manufacturers, thereby, restraining the market growth. Moreover, a surge in the production costs of protein supplements pose challenge for the development of the market in emerging economies.