Lucky Dogg Winery has just debuted a new wine label for its 2016 Doggy Style Syrah. It isn't a new variety. The variety (90% Syrah and 10% Viognier) is a nod to the winery's resident dog, Luna.

The winery had assistance creating a new label for the love of animals. The new label design was created by designer Amy Brazil to raise awareness for the Naples Humane Society Gala, which ties in with this year's theme, "Rock & Roll Over." 

To encompass the theme, Brazil searched for inspiration in one of her favorite rock and roll icons: Keith Richards. The label features a Keith Richards-inspired puppy sporting all of the artist’s signature jewelry including necklaces, one hoop earring, a chain bracelet and skull ring. The ode to the artist is complete with an exact replica of Richards' Bigsby, one of his favorite guitars.

Lucky Dogg's Doggy Style is available at The Continental and Campiello restaurants in Naples, FL. A percentage of proceeds from the wine will go to the Naples Humane Society.