Not often seen in the pet food category is carton packaging. Petcurean chose Tetra Pak® ( cartons as an innovative and sustainable packaging option. The brand has expanded its NOW FRESH™ line with stew and pâté recipes for dogs and cats, made with 100% fresh wild salmon, turkey or pork in nutrient-rich turkey bone broth.

“Our NOW FRESH stew and pâté recipes have a number of characteristics that make them a unique category leader in the wet food market, including fresh, human-grade ingredients, and innovative eco-friendly packaging,” says Walter Cosman, general manager at Petcurean. “We have long been testing recipes to add fresh, healthy and delicious wet food offerings to our NOW FRESH line-up, and are excited to now offer them for pets across the U.S.”

NOW FRESH is packaged in Tetra Pak cartons manufactured from Forest Stewardship Council™-certified paperboard and other controlled sources. Made from 69% renewable materials, they are 100% recyclable and BPA-free. The packaging uses less raw material and is more compact to ship than cans, lessening the impact on the environment. The cartons are made with an easy-to-open tear-off strip and are reclosable.

The new stew & pâté recipes are cooked at the lowest temperature for the shortest time possible and are cooked directly in the Tetra Pak® cartons to help prevent cross contamination. This cooking process helps to ensure improved ingredient digestibility and nutrient availability, improved protein functionality and palatability, naturally occurring pathogens are destroyed, the food is shelf-stable.