Pepsico's New Bubly Sparkling Water Speaks to Consumers
PepsiCo has just launched bubly, a sparkling water with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, sweeteners or calories.
bubly is available in eight flavors: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each flavor features bright, bold packaging, unique smiles for every flavor, and comes with a witty greeting on the tab (like "Hey u," "hiii," and "yo") and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me," and "love at first phssst"). The new sparkling beverage is available in 12 oz. cans (eight and 12 packs), as well as 20 oz. bottles.
The introduction of bubly comes just one year after the launch of PepsiCo's premium bottled water LIFEWTR, and further validates the company's commitment to its water portfolio. This is also a direct reflection of the organization's Performance with Purpose goals, one of which is that at least two-thirds of the global beverage portfolio volume will have 100 calories or fewer from added sugars per 12 oz. serving by 2025.
"When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," said Todd Kaplan, vice president, Water Portfolio – PepsiCo North America Beverages. "This is an exciting addition to our PepsiCo portfolio, which is why we're committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards."